🧰 174: What is the No Code movement? Marketplace examples and 30 rules for designing high converting call-to-actions

How much should you pay for customer acquisition🤔

Cost-Effectively Acquire Customers

How much should you pay for customer acquisition🤔

Paul Graham explained it really well. A startup is a company designed to grow fast

If you could run out of resources, then once the flywheel starts you need a way to monitor if you are acquiring customers cheaply enough.

Lifetime Value (LTV), sometimes referred to as customer lifetime value, is the average revenue a single customer is predicted to generate over the duration of their account.

Customer Acquisition Cost (CAC) is the average expense of gaining a single customer.

A ratio of 1:1 means you lose money the more you sell. A good benchmark for LTV to CAC ratio is 3:1 or better. Generally, 4:1 or higher indicates a great business model. If your ratio is 5:1 or higher, you could be growing faster and are likely under-investing in marketing.

💡Good to Know

  • My latest post about what is the No Code movement. Link

  • CEO and Co-Founder of AppGyver shares his technical perspective on how No Code manages complexity making them simple to use and work with. I like how he explains the progression of tools that abstract the complexity. No Code tools are becoming more and more powerful thanks to amazing developers. Link

  • Abadesi shares tips for women looking to break into tech. Link

  • Video of the most popular programming languages 1965 - 2019. Link

  • Sean Ellis created this free survey to help people track PMF. Link

  • Great breakdown of how Nike is playing in the digital fitness space - from a completely different angle. Link

  • 30 rules for designing high converting CTA. Link

  • Need to apply for R & D tax credits. Link

  • R&D claim for tax advisors. Link

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🛠️ Low-Code Tools

  • PierShare was built in Bubble. Link

  • Orape was built in Webflow. Link

  • StudioTime was built in ShareTribe. Link

  • Comparison of Zapier and Integromat. Zapier has more integrations, been around longer, more newbie-friendly. Integromat has a lot of tools but feels like it’s been designed by a developer. It has things that only a developer would know how to use. Link

  • An online tool that makes online meetups more fun. Link

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