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Go / No-Go decisions

The quickest way to know if you should invest more time and resources into an idea is to define a success metric up-front and time-box it.

1. Speak to your target research group and discount them if they take your product (make them part of your “founding members group” and they will shape the product

2. Define a metric that show’s people are getting use out of your product e.g. if it’s a booking system, the # number of people that make a booking, or if it’s a directory, the # of people that make an action to reveal the call/email info on a listing

Photo Credit: @crosscreatesart

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