š§° 201: Improve your understanding of SEO, go-to-market framework and a tool to charge subscriptions for communities
SEO
Welcome to The Offbeat View! If youāre reading this, but havenāt subscribed, join non-technical founders getting more confidence to bring their ideas to life by signing up below:
SEO
SEO is going to be a big part of my growth strategy this year. Iāve enjoyed writing blogs for years and more recently Iāve appreciated the compound benefits of it - when youāre clear about the audience you want to serve it can be great.
SEO is āFreeā, Measurable and Scalable - who wouldnāt want that?
Paid Ads great for learning about your audience quickly for a time-boxed and budgeted experiment but if your product is less than Ā£10 then itās not affordable and itās unlikely youāll succeed with FB/IG ads.
*We say āFreeā because you donāt pay more as performance scales
Photo Credit: @artallison
š”Good to Know
SEO for Two-Sided Marketplaces. Link
Recommended $100 course on SEO by Steph Smith. Steph has a great way of demystifying SEO and explaining how to produce/write content to best serve both humans and the machine. Most of the others tend to be focused on technicalities, but not so much on delivering real value to users so this gets my vote. Link
14 handpicked SEO links to courses and content. Link
Heard about the concept of 1,000 true fans?Ā Link
A framework for a go-to-market strategy. Link
š ļø Low-Code Tools
Build web apps lightning fast. Link
Create a single scheduling link that takes into account all of your calendars. Link
Smart calendar assistant. Link
Really cool tool for building communities, without having to hire a developer! Link
Import data from your favourite tool into AirTable using their API. Link
Hope you enjoyed this issue. I would really appreciate it if you could share it with at least 1 person. It really helps with me being able to help more people like yourself.
Thanks