🧰 203: Jay Z invested in a fitness company, Google Heart framework for UX, Basecamp's decision to stop all political discussions at work is what everyone in tech is talking about

Don’t rely on 1 data point

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Don’t rely on 1 data point

A lot of times, I speak to Founders who make decisions based on what 1 person says.

Whilst it’s better than not listening to your users, conventional wisdom from the UX and Research community says to speak to at least 5 users and draw insights and trends from there to inform your strategy.

P.S. I’m working on some content soon that I am excited to share that will make it easier for people to do this without having years of experience. Watch this space

Photo Credit: @whodacapfit


💡Good to Know

  • Jay Z invested in a fitness company that already has a partnership with Puma, one of Jay's biggest partners and Dan Runcie breaks it down well. Link

  • Free personal brand workshop hosted by Out The Box, in partnership with Google Digital Garage. Link

  • Check out this cool card game built in Lockdown by two doctors on a mission to improve people's wellbeing through a gratitude practice. Link

  • Check out Google’s Heart Framework which was designed for large projects but can be used in smaller projects. Link

  • Daniel Kaluuya has defied odds as a Black British actor by winning the prestigious Oscars for his role for his portrayal of Chairman Fred Hampton, the leader of the Illinois chapter of the Black Panther Party, who was assassinated in 1969. Fun fact: I went to school with Daniel. Link

  • Everyone in tech’s been talking about Basecamp Founders decision to stop all political/societal discussion at work as it’s a distraction, which has also led to them closing the D&I community and a number of employees leaving. Link

    Update: Current Basecamp status: 21/58 resigned. Link


🛠️ Low-Code Tools

  • Bubble plugin that allows you to create PDF files to be downloaded. Link

  • Scraping tool. Link