#118 Landing page tips, Indie artists using data to guide ad spend, building in a competitive market
This week I chilled, did some coding and hung out with friends
Prototyping
Nothing to see here 😂
Insights
Selling stuff on a busy beach
It’s unlikely you’ll convince someone to buy something where there wasn’t already existing demand.
Really great article talking about why you should focus on the market and not the product (i.e. solution).
Find a growing market and pick a niche or underserved community
He also lists what’s popping today like:
Entrepreneurs building businesses on Shopify
Remote working
This is another great article on focussing on the market
Tweet Jobs | Search Engine on the top of twitter to find jobs
If you’re looking for a job on Twitter try this. Built by a Front End Engineer
Jason Fried pocking fun at Google Ads
When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. It’s a shakedown. It’s ransom. But at least we can have fun with it. Search for Basecamp and you may see this attached ad. https://t.co/c0oYaBuahL
Makers
1) Create a hierarchy
2) Offer a more compelling discount
3) Use tier names to set expectations
3 tricks to persuade people to buy your higher tier package:
Culture Chat
I believe at the highest level, people are using data for good to improve recommendations and personalisation.
Check out this tweet about American recording artist with a popping song that’s still getting played in the clubs as he talks about owning more of a piece of the pie (ownership 🔑) and going on a streaming tour using data to guide the way.
PROBLEM
Streaming means artists can’t make as much money as the old days, but they can position themselves and play larger clubs
Ty uses the data to find out where and when a show will sell out spending roughly $18/day on targetted ads
The data tells me what the demand is in the market, so I just know in certain markets how streaming correlates to , how many tickets I can potentially sell. I’m looking at my Spotify and my Soundcloud analytics like the top 50 markets, so I’m doing ads based on those top 50 markets. I will spend money there because that’s what the data already told me
Brent Faiyaz broke the music industry taboo by showing us how much he makes and how. https://t.co/J57QlrDRd7