#16 - What's stopping diverse teams building successful products?
Working as a product manager as a young black professional, I have been fortunate to been given deeper insights into some of the problems they are having and it’s made me want to understand more about how the UK ecosystem is set up to help people like me who don’t fit the standard look of successful startups (white males basically).
The fact is if you read mission statements of companies who want to be the next big thing part of their plan involves tapping into underserved markets which can’t be done without either a really good product that solves a problem we all have or building a brand that focusses on the needs of your users. Exec teams can sometimes feel out of touch and thankfully we have companies like
Companies like Moyesa & Co exist to help them with their strategy so they can tap into cultures that they think are “hard to reach” when really it could be something as simple as how authentic/damaging their approach is.
My good friend Andy, also speaks about how we can increase diverse founders.
This report commission by accelerator Wayra tells us that the UK has one of the most diverse ecosystems with some good starts.
I’m looking to explore this a bit more. Watch this space!
Let's Build Great Products
Sample Size Calculator (Evan's Awesome A/B Tools)
Good products are built carefully and confidently (you can go fast and humble enough to measure your performance).
Without A/B testing you’re relying on correlation and you have to account for all the compounded factors that have driven your results.
With A/B testing you’re able to drive the improvements you want to make
MOST IMPORTANTLY: Getting a good sample size gives you results you can have confidence in. This is a recommended tool
From Me To You Links & News
Well, We Failed. – Wattage
REAL STORY ABOUT FAILURE
“We set out with ambitious plans but after a year of development, we’ve run out of cash and are shutting down Wattage. I hate to say it, but Wattage Inc. is no more”
Helpful Tool(s)
Flinto – App Prototyping Tools For Designers
Mac and Window