#30 - Untapped Market Segments
Leading on from last week’s black founder perspective I thought it would be great to talk about untapped market segments.
Once upon a time everybody seemed to be creating a food delivery app. Another frustrating thing I see is people forcing AI products where there is no need.
It would be great to soon people leveraging their understanding of the market, looking for market problems and starting with a customer segment with homogenous needs that they can experiment with.
I want more people that look and sound like me winning games.
And on that note, I have read some interesting articles
Let's Build Great Products
Your Strategy Should Be a Hypothesis You Constantly Adjust
It’s as simple as that.
Having a fixed mindset in a market that changes so quickly is a dangerous strategy.
Sunday Reads
Google launches Datally, Android app to help users save on data
Google has launched Datally, an Android app to help you understand and curb your data usage. It’s free in the Google Play Store.
Diversity…of thought, not skin colour
In 1951, Polish psychologist and pioneer of social psychology in the United States Solomon Asch conducted a series of experiments on conformity. Groups of eight participants took part in a simple…
How diverse are these startups/companies?
How diverse are the top companies in Tech? See how well companies like Uber, AirBnB and GoDaddy are doing with under represented groups
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