#38 - Intro to Diverse Models starting with the UK black barber experience
I will keep this newsletter brief on the Intro.
A big thanks to all the people who have given me feedback about this article which I just published already. The more we are able to bring the disparate pieces together, the better we will understand and ask the right questions.
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Let's Build Great Products
Diverse Models: The People’s Barber
In this article I deconstruct the model of Trim-It a mobile barbering service whilst also taking a look at the barbering scene as a whole.
This is for anyone who cares about a Diversity of Thought, the Health & Beauty sector in the UK or untapped market opportunities.
Execution is key
Onboarding: Building a first-time experience that makes users stick around
As someone who recently decided to play with graphics I love the intro to this - it’s true. Sometimes your product could have great features but if the onboarding is dead.
Your users attention is low these days, think about everything else you’re competing with in terms of your users time.
Sunday Reads
Getting Smart About Growth
Big guys in the game, this is from Greylock (Reid Hoffman, Founder of LinkedIn) and includes the perspective of Uber’s Andrew Chen (Growth guru).
This is some key takeaways between Andrew and Greylocks Growth Entrepreneur in Residence.
B2C Virality is becoming less of a thing
B2B Virality is still a viable strategy
In the earlier years look for small channels so you aren’t competing with every Facebook or Google advertiser. The tradeoff is that there will be less targeting available.
Andy presents Fireside Chat with Arlan Hamilton
This coming Thurs, Andy Ayim presents this FREE event with Arlan who has a true nothing to something story.
From no money in the bank and sleeping on a blowup bed to creating Backstage Capital which has invested over $2M in over 60 underrepresented founders.
Sold out so quick they had to get a bigger venue.
0 to 15K active users in a month: Tips from a developer on small budget
A developer shared how he got to 15,000 active users in a month.
The thing about developers is that they are executors, they are constantly trying things out so they get a real sense of what works and what doesn’t. What’s interesting about this perspective is that he has a good definition of what an “active users” so he is not focusing on installs when he should be thinking about real product usage.
Helpful Tool(s)
Learn the basics of early stage venture - Y Combinator
A free, 4-day course designed to educate early stage investors interested in investing in startups by Y Combinator
I love feedback too, so if you have a suggestion on how this newsletter can be even better please hit the Reply button. Have a great week!