#57 YSYS + JP Morgan have big money behind them. Thinking of B2B?
If you haven’t heard already, YSYS has teamed up with JP Morgan, Tech Nation, Capital Enterprise and Diversity VC to double the diversity of founders in the London Tech ecosystem over the next 2 years.
The campaign aims to raise a total of $20m (£15.1m) of investment for new companies, and create 300 new tech jobs by working with over 50 VC’s, Angel investors and Tech Accelerators across the capital.
This is good news because incentive drives behaviour.
Let's Build Great Products
I hope to see more tactical work being down where we celebrate people for playing well. Driving an impact with their product. Founders equipping themselves with the tools on how they measure progress
In B2B you have to really look after the "Choosers" and "Users"
This article is inspired by recent work experience, where I am working alongside Sales, Account Management, Customer Success and conducting user research to inform what we build.
B2B you’ve got more players and it’s important to put them in context.
Know Your Customers’ “Jobs to Be Done”
I like reading this. I like data but I don’t get lost in it. Being data-informed helps me know where to look and narrows down my focus.
This stood out to me in the article…
Business Leaders know more and more about customers and it’s taking them in the wrong direction. What they really need to home in on is the progress that the customer is trying to make in a given circumstance—what the customer hopes to accomplish. This is what we’ve come to call the job to be done
Enjoy
Did you Hear?
According to Crunchbase CowryWise launched just last year, with MicroTraction bet early on them, signs of a growing ecosystem in Nigeria. When I heard checked out the product the first thing that caught my eye was the quality of the UI - you know I’m a product person. I was also impressed that they have LiveChat software which most of the leading tech startups use nowadays, great for really engaging with visitors and could be valuable leads if you need an incentive.
Based on Yele from Microtraction’s article, the team have domain expertise and impressive stats (growing 14% WoW, good impact and adding competitive value).
A lot of the people that engage with my newsletter are 1st gen diaspora; I talk about untapped market opportunities from diverse perspectives. This is a great example of a good focus on building a product that’s giving them a competitive advantage. Good signs so far.
Helpful Tool(s)
Grammarly
Get that spelling up to par. It’s smart because it does the work for you.
*Unfortunately, doesn’t work with Medium so that’s my excuse if you ever, find one :)