#9 - What's the problem - its not your tech
There’s always going to be a newer technology - get over it.
This week I was asked to provide feedback on somebody’s product and the most unexpected thing happened. Stella (fictional name) spent the whole time talking about the technology and not why it was in front of me. She confidently spoke about how the technology was superior to anything out there but when I asked her about WHY I should use it it was more like mumble rap (shout out’s to Migos!).
VALUE PROPOSITION = a promise of value to be delivered
Here’s a guide on how to write a great value proposition - it should be emotive and really it should compel someone to take action. Six things to consider and some examples for SAAS products. BONUS: How to make it authentic.
Yes, I just gave you Hubspot links but they focus on making marketers successful so why complicate things. For those of you who are more data driven you could A/B test different copy and look at what your users are saying e.g. on TrustPilot…their language is the best to use.
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VIDEO:
Value Proposition Canvas Explained - YouTube
Let's Build Great Products
35 invisible unicorns
Really interesting article sharing stories about 35 big companies that avoided toxic term sheets and proved that their product would be a success regardless
What’s your value proposition? –
You may think this is an easy question to answer. You’re a designer — of course you know what your company’s value proposition is. But when I ask designers this question, I’m met with a variety of…
Value Proposition Design Book
Strategyzer has worked with many companies to help them clearly understand customers, create better products, and grow their businesses.
I recommend this book
From Me To You Links & News
Nike will sell sneakers directly on Instagram
Brands can tag their photos with links to products that show up the same way a tag of a friend or another Instagram user would
Most other brands have only experimented with shoppable tags since Instagram introduced the e-commerce feature in November.
Reckon your company is scared to innovate?
This is a great video I recommend that tells the story of companies that failed to innovate and what happened to them.
Helpful Tool(s)
Sumo - The Best Website Traffic Tools
Sumo is a suite of free tools that can be used to grow your website’s traffic. The Sumo tools are easy to install and work on any website.
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Bless,