Can you describe your user's problem in their own words?
Without distribution and growth, your startup is dying a slow death
A few weeks ago I had a really interesting maker who uses several no code tools . These skills have basically given him the ability to get his ideas out quicker by building things visually as if being built with lego bricks.
He asked me for feedback on his proposition for one of his sites and immediately I really struggled to understand who the target user was and the problem he was solving. Sounds simple, but for any customer acquisition efforts, this is really important to get right.
So I asked him:
How do your target users describe the problem in their own words?
and who is your target user anyway?
I knew he was guessing and he gave me what he thought I wanted to here.
When I dug more and asked
What do they say?
Let’s just say, he hasn’t responded. I hope he’s listening to his users more. Thinking about what he wants to learn (user researchers tend to create briefs and scripts to ask about 5 people) .
So one question I wanted to challenge you to ask yourself is,
Can you describe your user's problems in their own words?
Photo Credit: @cesar_does_it
Codeless Launch Squad, on Wednesday, 22nd June at 12pm GMT will provide an overview of what building apps in no code look like to improve customer behaviour and internal tools to create operational efficiency and provide attendees to have their questions answered.
Sign up here!
Without distribution and growth, your startup is dying a slow death - Sam Ulu, founder and CEO at Candidly
I recently had a chat with one of the no code influencers who has worked with Gary Vee, has an engaged YouTube channel and understands distribution really well and we spoke about a demo I was doing. I had to remind myself that I had gotten too technical and we spoke about creating this car showroom experience. A good reminder to sell the outcome, not the product. The tip from the original poster of this reddit resonates. Link
Tips on sales (first comment). Link
💡Tips for non-technical business founders
If you’re working with freelance UX designers, you might find that you want to work with them but their hourly rates can be scary. One thing I advise business founders in this situation is to learn a little bit of wireframing (pencil and notepad).
I personally found that without a design I struggle to communicate my ideal solution and getting into sketching enabled me to explore and iterate on what the solution could look like to drive the right user behaviour towards growth. Learning basic principles like starting with a feature, don’t sweat the details in the beginning, not overinvesting in a solution too early but working in cycles really helped in building the right product.