Grow your business then sell it for your own capital moment

Flipping businesses....

So I decided I’m going to start writing more about boring old businesses more; and the opportunity to digitise them (thanks Andy for the nudge). I’m still experimenting with this, to get it right so thanks for understanding if you see some slight changes and I’m gathering feedback to see if it resonates.

Last year I got speaking to a guy that ran a company that made signs for Estate Agents for the past 12 years and he’s cleared off 2 mortgages so you can tell he’s already thinking about wealth preservation. He’d gotten to the stage where he said if someone gave him the right price, he would sell so he could travel and retire to New Zealand when one of his friends asked him why he hadn’t already. Although I didn’t go into valuation model conversations with him, he did share with me the basics of how he would structure the deal (reply to this email if you want to know what he said). I felt very fortunate to see where he wanted to improve. He wanted to improve to be more discoverable; I could see various opportunities in his existing customer journey.

There’s so many businesses out there like his that have the customer base, deliver a great service but have no online presence and the customer journey is unnecessarily complicated and it just makes it less desirable to navigate.

With the right strategy, I can see where his business could be more valuable for selling.

What do you think? (engage with me please, it helps me know if I should continue or not)

Photo Credit: @Abinoro Akporode Collins

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