Have a website and you’re struggling to convert customers from your blog?

0 to 1, growth loops, retention and how to convert more from your website

Photo Credit: @ronald_jackson_artworks

💡Driving growth

• Here’s an article from a product person talking about 0 to 1. I’ve done this at So Energy when I charted new territories by creating a new product line. But for bootstrappers I say:

  1/ Do a Lean Canvas 2/Define 3 broad segments ( create a brief and script and start listening to users) 3/ Understand how your users describe the problem in their own words 4/ Think about 3 solutions and choose the one which gives you the highest impact and will help you learn more about your business model in the process 5/ Be willing to change when evidence presents itself. Link

• A 5% increase in retention increases profits by up to 95%. Great read, and the reason why we invest so much in CX: https://hbswk.hbs.edu/archive/the-economics-of-e-loyalty

• Fantastic read. Less funnels, more growth loops. https://www.reforge.com/blog/growth-loops

💡Tips for non-technical business founders

• Have a website and you’re struggling to convert customers from your blog?

  1. Note: blog traffic turns people from the "awareness” so commonly people create a lead magnet/pdf specific to nurture them.

  2. Even better would be to create an interactive experience to customise their selection/choice or show them what their ideal solution could look like.

  3. In the blog add a CTA that takes them to the interactive experience/lead magnet

  4. Create a specific email sequence to convert them