The Offbeat View - Issue #3
Greetings from Romford! Where it’s good to be after a short trip and what better than having a sunny week to welcome us.
Just a reminder that The Offbeat View will be delivered to you weekly by me every Sunday morning.
Let's Build Great Products
Getting Users to Switch to yours
A discussion around the forces that prevent our users switching to our product and what we can do to improve our chances of success
More on how people think about The Swith
We are cursed with more knowledge of our solution. Switching is more emotional than logical and rational.
Behavioural science tells us there are forces that place a part. A common mistake people do is to market a solution with a focus on the features and benefits missing the behavioral dynamics of how consumers evaluate how well a product meets their needs.
Using JTBD findings can help how we frame our marketing and even leveraging how we target users once we know this
From Me To You Links & News
Inner view of Office of the future
#SpaceAsAService is interesting and the Google Home video will help you get into the thinking.
On the topic of #SpaceAsAService, The Edge, in Amsterdam, a testing ground for a new way of working is a common reference point. Check it out
Google I/O in 10mins by The Verge
For my techies who have heard about AI/Machine Learning (ML) I wanted a quick summary and came across this 10 min briefer.
I’m know practically nothing about AI/ML but it’s good to see how Google who are Software geniuses are looking to help us with the stuff in our own world. Google Lens is very interesting. Of course Google Assistant conflicts with Siri so they have created an app and a widget to make it more convenient for those of us on Apple (I feel you).
NOTE: Google Assistant is currently in Beta in US only! Sucks I know.
25 Weirdly Specific Facebook Ads Targeting Ideas You Didn't Know Existed - Connectio
Check out the cool video towards the end of the page about targetting
Retargeting for Agents!
Facebook Ads for Real Estate Agents and 3 Tactics You Can Implement now
Helpful Tool(s)
Free & Beautifully Human Online Forms | Typeform
I used this to carry out user research in the past week. Recruiting users is hard as it is we are usually disturbing them so I advocate doing everything we can to make this painless for them. Plus we can get super valuable actionable insights.