You need automations when your customer base is growing

Automations, Decisiveness in email campaigns, Working with freelance developers

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Photo Credit: @monica165

When you’re past pitching to investors/bigger brands (whether you worked with them or not) and you’ve done to manual legwork to tout for new business, you switch to delivering that customer experience to that core audience and start to think about scale. At this point, you’re thinking about automations.

In the maker circles, the ones that tend to come up are:

• Zapier

• Make (formerly Integromat)

• N8N

• Parabola

But even they have their limitations and the biggest one being they don’t allow you to fully own the frontend customer experience. They only deal with the logic side, which is the glue that ties everything together.

I’ve built web apps that deal with both the frontend and automation logic within Bubble, the no code tool I use.

💡Driving growth

• Trigger decisiveness (not urgency) in the final hours of your email campaign. Link

💡Tips for non-technical business founders

When it comes to writing a scope for a freelancer developer, I find that you need

1. Clearly defined start-to-end journey

2. Designs (most people assume that your developer will create a great experience)

3. A good explanation of each feature (Expected behaviour, Business rules such as (should load in 3 seconds), How the feature should behave in different states)

   The problem however comes when your developer says they have finished, and you look back in amazement because the features are there but maybe not with the appropriate experience. Now you’re trying to do revisions and your budget is getting blown and both parties are getting increasingly frustrated and disappointed.

   My biggest tip is to avoid all of that if you. canand use no code tool. Focus more on proving your ideas in the market and acquiring customers (manually or through offline partnerships if you have to, so you’ll be better at selling and marketing)