#50 - What's It Like Working On A B2B SAAS Product?
jayyoms.substack.com
User ≠ Buyer Looking around in B2B, the user will often not be the one responsible for buying it. When we did story mapping and personas, it really helped us to consider the key players in the buying process. IT, for example, are thinking about security, our ability to integrate with market leaders and the fact that their careers are on the line - if you can’t get them to sign-off, good look getting your product out.
#50 - What's It Like Working On A B2B SAAS Product?
#50 - What's It Like Working On A B2B SAAS…
#50 - What's It Like Working On A B2B SAAS Product?
User ≠ Buyer Looking around in B2B, the user will often not be the one responsible for buying it. When we did story mapping and personas, it really helped us to consider the key players in the buying process. IT, for example, are thinking about security, our ability to integrate with market leaders and the fact that their careers are on the line - if you can’t get them to sign-off, good look getting your product out.