Data on customer behaviour is gold but what if you’re tracking the wrong things? This week I have been interfacing with Directors/Executives who want to drive the performance of the business but it seems like no one but me is asking about how valid our source of truth is. I mean, these KPI’s and Dashboards we want to interrogate, how do we
#26 Are you just tracking the wrong things?
#26 Are you just tracking the wrong things?
#26 Are you just tracking the wrong things?
Data on customer behaviour is gold but what if you’re tracking the wrong things? This week I have been interfacing with Directors/Executives who want to drive the performance of the business but it seems like no one but me is asking about how valid our source of truth is. I mean, these KPI’s and Dashboards we want to interrogate, how do we